SPECIAL OLYMPICS
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SPECIAL OLYMPICS *
Stigma is hard to overcome, especially for people with intellectual disabilities. Special Olympics challenges people to rethink what they believe about ability every day. Inclusion is a contact sport, so the only way to change minds is to do it up close and personal.
So let’s break expectations, one challenge at a time.
Instagram Challenge Video (feat. Drew McIntyre)
Special Olympics challenged the WWE wrestler, Drew McIntyre, to jump rope for 30 seconds.
In turn, he sent a challenge video to his 1.3M Instagram followers to take up the challenge.
The video received a great response with thousands accepting our challenge. Drew’s followers filmed themsleves jumping rope using #challengeaccepted—including the “Bachelor Nation.”
We also published the following prints as companion pieces.
These prints were featured in Lürzer’s Archive.
CREDITS:
AD: Nicholas Ward
ECD: Howard Lenn
Org: TBWA Chiat Day NY