SPECIAL OLYMPICS
SPECIAL OLYMPICS
Stigma is hard to overcome, especially for people with intellectual disabilities. Special Olympics challenges people every day to rethink what they believe about ability. Inclusion is a contact sport, so the only way to change minds is to do it up close and personal.
SO LET’s Break expectations,
one challenge at a time
1) We challenged WWE Superstar DREW MCINTYRE
to jump rope for 30 seconds.
In turn, he sent a challenge video to his 1.3M Instagram followers to take up the challenge.
2) Many answered DREW’S call – including the “Bachelor Nation” – AND USED #challengeaccepted
+We also published PRINT ADs as companion pieces.
These prints were featured in Lürzer’s Archive.
CREDITS:
AD: Nicholas Ward
ECD: Howard Lenn
Org: TBWA Chiat Day NY