#NetflixSingle
2020 Clio Awards Shortlist - Student integrated
2020 Golden Award of Montreux Finalist - USE OF MEDIA
Integrated Campaign for Netflix
Netflix knows that their customers share their Netflix passwords. People love binge-watching, but no one is willing to pay for it. Actually, many people still use their ex’s Netflix account, instead of paying for one themselves. This is an opportunity for Netflix to get more subscribers while helping customers move on from failed relationships.
We start with the notifications’ center…
and with in-video prompts.
Then, we launch an assault through Instagram Stories…
and Twitter.
When you look up to cross the street, there it is again.
When you change your password, your mooching ex will get this greeting the next time they try to log in.
Although this campaign mainly targetS jilted lovers, “normal” people can also sign up to Netflix with 10% off the usual fee. Provided they sign up before the end of cuffing season.
CREDITS:
AD: Michael Ching
CD: Simeon Coker
Org: Miami Ad School Berlin & San Francisco