ADAPTIVE BIOTECH
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ADAPTIVE BIOTECH *
Social media campaign for ADAPTIVE BIOTECH
HELP CRACK COVID-19
Right after the pandemic began, Adaptive Biotech needed 1000 volunteers to donate blood samples for their research on the immune system’s response to COVID-19.
Our message was simple: The solution to help stop COVID-19 is inside you. If we work together, we can fight the virus.
As a result, Adaptive got more than 1000 volunteers. Exceeding all expectations.
Facebook Video Ads Storyboard
You can see nucleotides appear on screen before turning into the letters that form the headline.
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This is what our ads looked like in real life.
Actual Animated Facebook ads
CREDITS:
AD: Maddie Archambault
ACD: Ying Chang
ECD: Howard Lenn
Org: TBWA Chiat Day NY